diff --git a/src/user.rs b/src/user.rs
index 27d1ac6..a46f418 100644
--- a/src/user.rs
+++ b/src/user.rs
@@ -7,6 +7,12 @@ use serde::Deserialize;
 #[derive(Debug)]
 pub struct UserOpError(pub String);
 
+impl UserOpError {
+    fn new(s: impl Into<String>) -> UserOpError {
+        UserOpError(s.into())
+    }
+}
+
 #[derive(Queryable, Debug)]
 pub struct User {
     pub id: i32,
@@ -30,12 +36,12 @@ pub struct NewUser {
 impl User {
     pub fn create(db: &SqliteConnection, new_user: &NewUser) -> Result<(), UserOpError> {
         match Self::find_user_by_email(db, &new_user.email) {
-            Ok(_) => Err(UserOpError("User already registered".to_string())),
+            Ok(_) => Err(UserOpError::new("User already registered")),
             Err(_) => diesel::insert_into(users::table)
                         .values(new_user)
                         .execute(db)
                         .map(|_| ())
-                        .map_err(|_| UserOpError("Database error".to_string()))
+                        .map_err(|_| UserOpError::new("Database error"))
         }
     }
 
@@ -43,9 +49,9 @@ impl User {
         let mut results = users.filter(email.eq(user_email))
             .limit(1)
             .load::<User>(db)
-            .map_err(|_| UserOpError("Database error".to_string()))?;
+            .map_err(|_| UserOpError::new("Database error"))?;
         if results.is_empty() {
-            Result::Err(UserOpError("No matching user found".to_string()))
+            Result::Err(UserOpError::new("No matching user found"))
         } else {
             Result::Ok(results.remove(0)) // Take ownership, kill the stupid Vec
         }